The Effect of Communication, Promotion, Employee Loyalty and Career Development on Employee Performance at PT Manufacture

  • Nur Rahmah Andayani Politeknik Negeri Batam
  • Nur Sya'baniah Politeknik Negeri Batam
  • Mochamat Farizal Firmasah Zakaria Politeknik Negeri Batam
DOI: https://doi.org/10.30871/jaemb.v12i1.6272

Abstract

This study aims to determine the effect of communication, promotion, employee loyalty and career development on the performance of PT Manufacture employees. The quantitative method was chosen as the research method because it is concrete and real. The population used is all employees of PT Manufacture, Injection Molding Factory Department, production staff and operators. Saturated samples are used in sampling. To assist in the data analysis process, the multiple linear regression analysis method was chosen in solving existing problems. Furthermore, Software Statistical Product and Service Solution (SPSS) version 26 was chosen to process and help hide hypotheses. The results of this study state that communication, promotion, employee loyalty and career development affect the performance of PT Manufacture employees partially and simultaneously.

Published
2024-07-31
How to Cite
ANDAYANI, Nur Rahmah; SYA'BANIAH, Nur; ZAKARIA, Mochamat Farizal Firmasah. The Effect of Communication, Promotion, Employee Loyalty and Career Development on Employee Performance at PT Manufacture. JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS, [S.l.], v. 12, n. 1, p. 57-62, july 2024. ISSN 2548-9836. Available at: <http://704209.wb34atkl.asia/index.php/JAEMB/article/view/6272>. Date accessed: 28 nov. 2024. doi: https://doi.org/10.30871/jaemb.v12i1.6272.
Citation Formats
Issue
Vol 12 No 1 (2024): Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis - Juli 2024
Section
Articles
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